#1: Trend Micro is a Market Leader

Trend Micro is the market share leader in the worldwide SMB content security market*, and has been growing its lead over the nearest competitors. With 25+ years of continuous product innovation, 5,000 employees, including 1200 security experts and support engineers, and offices in 38 countries, Trend Micro is a global security software company that delivers proven security solutions to meet the ever-changing demands of your customers.

*For the past five years, more small businesses worldwide have trusted Trend Micro for our complete content security than any other provider. (Canalys – 2015 )

#2: Trend Micro helps you increase profits

We know key pain points for MSPs are fixed fees and slim margins. With Trend Micro cloud-based security services, you can increase recurring revenues, annuity streams, and cash flows. Also, you can increase your average deal size with the opportunity to cross-sell or up-sell to existing clients other Trend Micro solutions such as Hosted Email Security. And with no up-front investment in unnecessary product licenses coupled with flexible usage-based pricing that automatically aligns with your business model, Trend Micro can help improve the profitability of your business.

#3: Trend Micro helps you increase productivity

Trend Micro knows that another issue for MSPs is productivity. With our cloud-based security solutions, you will be able to centrally manage accounts and automate monthly usage, streamline usage data and billing with RMM/PSA integrations, and eliminate time consuming-renewal tracking and administration. And with automated transaction processes for billing and provisioning licenses, this can free up your staff to focus on other business activities.

#4: Trend Micro helps you grow your business

Trend Micro has a monthly pay-as-you-go billing option. This gives you the flexibility you need when you’re trying to build your business. We are also the only vendor that provides MSP partners with specific tools like the License Management Platform and Worry-Free™ Remote Manager. Our success depends on your success.

#5: Trend Micro is 100% channel friendly

Trend Micro has been a trustworthy partner for over 25 years, known for being “100% channel friendly.” We are committed to MSPs and developing long-term, stable, mutually beneficially, partnerships. We don’t sell direct so we never compete with you. Our channel vision is to empower you with the personal attention, tools, and resources you need to initiate, grow, and sustain a profitable Trend Micro practice. With partners, we will continue to grow Trend Micro sales, increase market penetration, and deliver superior customer service and support to our mutual customers.

#6: Trend Micro is focused on Internet security

Unlike other companies that diversify or narrowly specialize, Trend Micro is the world’s largest independent security vendors and maintains a strict focus on Internet content security and threat management.

#7: Trend Micro lets you focus on your business

Our MSP solutions assist you by automating processes so you can focus on running your business and increasing your value to your customers. With a Trend Micro hosted security solution, you get centralized management that will help you lower costs, increase your productivity and profit, and, ultimately, grow your business.