By rehosting Windows, Linux, and SQL Server workloads on Azure and applying Azure Hybrid Benefit to eligible Microsoft licenses, The Grooming Company established a foundation for more resilient operations, centralized security management, and licensing efficiency.
At a glance
| Customer | The Grooming Company | Website supplied | https://omorfiagroup.com/ | Country | United Arab Emirates | Industry | Lifestyle, Beauty, and Grooming | Implementation | July 2025 | Project | Virtual machine migration and rehosting on Microsoft Azure | Workloads | Windows Server, Linux Server, SQL Server | Licensing optimization | Azure Hybrid Benefit for eligible Windows Server and SQL Server licenses | Microsoft practice area | Cloud Infrastructure and Management |
A cloud foundation for a service-focused business
For a beauty and grooming business, dependable technology supports the people and processes behind the customer experience. As infrastructure requirements evolve, a flexible hosting platform can help IT support the business more effectively.
In July 2025, BPS helped The Grooming Company migrate its virtual machine workloads to Microsoft Azure. The project rehosted Windows and Linux servers, together with SQL Server workloads, while making use of Azure Hybrid Benefit for eligible Microsoft licenses.
The migration established a common Azure infrastructure foundation from which the company could develop its approach to resilience, security, and ongoing optimization.
The objective: modernize hosting while preserving existing workloads
The project focused on moving the existing server estate to Azure through a rehosting approach. Rather than requiring an application redesign as the first step, this approach allowed the company to change its hosting platform while retaining the familiar Windows, Linux, and SQL Server technologies supporting its workloads.
Alongside the migration, the objective was to create a foundation for higher availability, make Azure security capabilities available to the IT team, and use eligible licensing investments efficiently.
The solution: rehosting with licensing optimization
BPS migrated the Windows and Linux server workloads to Azure Virtual Machines and rehosted SQL Server on Azure virtual machines. This provided a consistent cloud platform for the migrated estate while preserving control over operating systems and database configurations.
Azure Hybrid Benefit was used for eligible Windows Server and SQL Server licenses, helping optimize the licensing component of Azure costs. This allowed the company to carry qualifying licensing investments into its cloud environment instead of relying entirely on license-included pricing.
The Azure platform also provides a route to strengthen the environment over time through centralized access policies, network controls, security monitoring, and resilience services, configured to match the needs of each workload.
Business value: a stronger platform for operations
The migration established several foundations for operational improvement:
- A path to higher application availability. Azure provides infrastructure options for redundancy and workload resilience, giving the company a platform on which to design and improve availability for important services.
- Access to cloud-native security capabilities. The migrated workloads can be brought under a coordinated approach to access control, network protection, security posture management, and threat detection using Azure services.
- More efficient use of Microsoft licensing. Azure Hybrid Benefit supports a lower eligible licensing cost than equivalent license-included Azure pricing, subject to the company’s qualifying license entitlements.
- Greater capacity flexibility. Azure virtual machines allow compute and storage resources to be adjusted as workload requirements change, reducing the lead time associated with acquiring new hosting capacity.
- A common infrastructure management foundation. Bringing Windows, Linux, and SQL Server workloads onto Azure creates a shared platform for organizing resources and developing consistent operational practices.
These benefits describe the capabilities and operational opportunities established by the migration. Actual availability improvements, security outcomes, and financial savings depend on the deployed configuration and ongoing management.
Building toward continued modernization
Rehosting created a practical starting point for The Grooming Company’s cloud journey. With its workloads on Azure, the company has a foundation for further optimization, including reviewing capacity, strengthening security controls, and refining backup and recovery arrangements as business requirements evolve.
BPS helped establish this foundation while keeping the initial project focused on migrating existing workloads and making effective use of eligible licensing investments.
Planning a server migration to Azure? Contact BPS to explore a migration approach that aligns your workloads, resilience requirements, security priorities, and licensing opportunities.
